Over 90% of the population use email on a daily basis, and it is an opportunity for making money. Email is the connective tissue of the modern e-commerce landscape and building a robust emailing list is a way of building stronger relationships with your subscribers and through the provision of additional value, you can make a handsome residual income.
The modern subscriber wants to buy, without being pushed into making the buying decision and so many subscribers do not open many of the emails. In this article, we look at four ways you can make money with email marketing.
Choose Your Niche
The niche you choose can either make you or break you, so it is important that you make an informed decision. Relationships, health, and wealth are some of the top niches that continue to make money. The next bit is to choose a sub-category, which is your niche. Choose a popular niche that is exciting and vibrant for the markets today. Also, choose a niche with high competition, which is also digital friendly people are willing to pay for information.
Single Page Website
According to online stats a single page website can make as much money as those with multiple page sites. The page should be an OPT-IN page, which entices people to subscribe by giving their email addresses.
This OPT-IN page is at the heart of your email marketing, and the more responsive people you have on your lists, the more money you can make.
Choose a Winning Affiliate Offer
Affiliate marketing is one of the easiest ways you can use your emailing list to make money. This takes a similar course as when you are choosing the right niche. Research widely on the best affiliate networks; review their marketing by acting as a customer at first, subscribe to their emails then read reviews of their products. Some affiliate products sell easily, and some can take weeks or months to sell a single product. Only consider the offers that will add value to your subscribers, and you will be able to create a genuine and lasting rapport with the people on your list. A good place to research your niche is clickbank, sign up for a free account, login and learn from their online University-Spark.
Create an Awesome Gift
By now, you know that collecting email addresses for an effective email marketing campaign is not a walk in the park. You will need to offer something valuable to your potential subscribers in exchange for their email address.
You get better conversion rates when you offer gifts, and your list will grow exponentially. Popular gifts include workbooks, eBooks, or reports all in PDF formats as well as videos or sound files.
Always keep in touch with the individuals on your emailing list. It takes a considerable amount of time and resources to make at least $1 per month from each subscriber. You will have to develop an email strategy to increase the amount of money you make from each of your subscribers. Start with a fail proof subject headline. Spark.
Why You Should Make List Building The Focus Of Your Business
There is an old saying that “the money is in the list” and this is very true. When you build an email list of people that like your niche then you can generate revenue by offering them products and services that are related to your niche.
Isn’t it Tough to Build a List?
Many people think that list building is really tough, which is the main reason that they don’t do it. There is nothing tough about it but it will take you time to build a large list of subscribers. Tools are available to help you build your list and some are free and some will cost you money. Adding an “opt in box” to your website is something that everyone can do – you do not require graphic design skills for this. There are many large list owners out there that have absolutely no technical skills. This means that you can build a large list as well. To build your list you will require an autoresponder for the automatic sending of emails and the code to create your opt in box.
You must entice people to provide their email address to you and this is best achieved with a free lead magnet. A lead magnet can be in the form of a report or even a video that shares something of value. These days’ people are concerned about providing their email addresses so you need to provide something of value in exchange for this. The value of subscribers on your list will far outweigh the cost of creating the lead magnet.
A List is an Asset
There is a lot of value in a niche specific list of subscribers. This value will increase in proportion to the size of your email list. If you just sell products and services and do not capture email addresses of your visitors and customers then you will lose this added value. An online business that has an associated list of subscribers is a lot more valuable than one that does not have a list. Each person on your list has a value and if someone is interested in purchasing your business they will be aware of this.
Money on Demand
When you respect your list members and provide them with valuable content with the emails that you send you will have the ability to make money on demand. You will have earned the respect of your email subscribers and when you present an offer to them they will be likely to check it out and some will purchase. Many large list owners have made fortunes with email marketing and you can as well.
Email is more direct than advertising and a lot more effective. Your email subscribers will know and trust you so they will be more inclined to buy what you offer.
Think Long Term with List Building
There are a number of challenges associated with list building. You will need to invest time, effort (and money if you choose) to create a big list. The long term benefits are worth it though.